As one of the BRICS countries, Russia has great market potential and many opportunities. Its unique human geographical environment has created its large market area, wide radiation, city and quality. The Russian Federation, the largest republic of the former Soviet Union, spans the Eurasian continent, with an area of 17.07 million square kilometers, ranking first among the territories in the world, spanning nine time zones, far exceeding Canada and even exceeding the second surface area of Pluto; the population is about 144 million, first in Europe and ninth in the world.

Russia is also an energy power with strong industrial and technological foundation, heavy industry, aerospace industry and nuclear industry have world advanced level, and light textile food industry is relatively backward; it is the 12th largest economy, fifth in Europe and first in the Commonwealth of Independent States. It is also one of the BRICS countries (BRICS).

The Russian lighting industry:

As mentioned above, compared with the developed heavy industry, the development level of Russia’s light industry is relatively backward, and its lighting industry is neither as sophisticated as Germany, America and Japan, nor as sophisticated as China’s complete supporting facilities and cost advantages. In the traditional lighting era, it can still reach 30% of the local production, but the vast majority of LED lighting products are mainly imported.

Light source and functional lamps and lanterns come from China and Germany, Italy and Spain represent the decorative lamps and lanterns, and the ancient town lighting also has a place.

Local lighting market:

Application

Because energy is not in short supply and a large number of lights can improve the sensory temperature in the cold, the local people’s awareness of energy conservation and environmental protection and the sense of energy crisis are not strong. The Ministry of Economic Development of the Russian Federation announced in 2010 that Russia would ban the sale of incandescent lamps from 2011, from the use of more than 75W from 2013, and then from 2014. For now, the policy has become a dead letter.

Market conditions

The replacement potential is still large

The overall market has been weakening from the shrinking demand caused by the economic downturn in Russia. Although the Russian LED light source market has made great progress in recent years, the declining traditional light sources, especially incandescent lamp products, still occupy most of the proportion.

In contrast, LED lighting products have occupied a considerable proportion of the lighting market. One of the reasons is that compared with LED light sources, the cost performance of LED integrated lighting is relatively high, thus accelerating its application and promotion.

It is expected that in the future for quite a long time, the traditional lighting products will also coexist with LED lighting products in the Russian market, LED lighting products share will be year by year not explosive growth, while the replacement of the market potential can still be expected.

Prioritize low temperature and high display:

Most of Russia is located in the frigid and sub-arctic zones at higher latitudes, with long and cold winters. Therefore, both traditional lighting and LED lighting products prefer warm white options. Therefore, there are still a large number of thermal radiation light sources in applications, and LED filament lamp products are also Ascendant.

Declining purchasing power and changing tastes:

Decorative lighting also plays an important role in the Russian market. The inevitable decline in purchasing power after the ruble was cut in half has made Russian consumers pay more attention to cost performance. Even for the middle and high-income classes, products with high quality, innovative concepts and competitive prices are more important. popular.

Compared with the classic but high-priced crystal lamps, more consumers tend to choose modern minimalist lamps with better lighting effects and more fashionable design styles. Of course, the deciding factor is still cost-effectiveness.

“European skin with Asian heart”

Just like the greedy double-headed eagle in the Russian national emblem, which originated from the Eastern Roman Empire, one side looks toward Europe and the other side toward Asia.

Russians are both Europeans in the eyes of Asians and Asians in the eyes of Europeans. They have a Caucasian appearance but have lingering Mongolian genes in their bones. Their product requirements are Better than better. ), the price requires Cheaper than cheaper (cheaper), which is similar to the “super cost-effectiveness” of the Indian version. Of course, “negotiate the service with the one with the lowest price, and the price with the good service”, this is not the case in many corners of our world.

Market access:

Mandatory safety certification

Customs Union Technical Regulations Certificate (CU-TR): It is the only proof that the product complies with the technical regulations of the Customs Union, also known as EAC certification.

This certificate is applicable to Russia, Belarus and Kazakhstan, member states of the Eurasian Economic Union, to replace the original GOST-R (Russia) certificate, GOST-B (Belarus) certificate and GOST-K (Kazakhstan) certificate.

Similar to the LVD directive and EMC directive of the EU CE certification, lighting equipment exported to Russia with a voltage of AC 50-1000V and DC 75-1500V must comply with the TPTC 004/2011 (low voltage) directive and TPTC020/2011 (electromagnetic compatibility) Directive; if the voltage of lighting equipment is lower than the above range, only the TPTC020/2011 (electromagnetic compatibility) directive is required.

The validity period of CU-TR certification is divided into single batch, one year, three years and five years. A single batch certificate needs to submit a supply contract; certificates with a validity period of one year and above are continuity certificates, which can be Multiple exports within the validity period require factory inspection, and the factory must have ISO9001 system certification. Also note that this certification requires local legal entities in Russia, Belarus and Kazakhstan to be the applicant.

The certification cycle is faster than CE certification, and the certification fee is about US$1,000-1,200 depending on the situation.

If you have any questions about this operation, please feel free to contact us. We will provide you with the most professional services and the most professional products.

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